Santa closed
Black Friday, another tradition borrowed from the United States. This is a commercial event that marks the unofficial start of the Christmas shopping season.
The term ‘Black Friday’ emerged in the 1960s in Philadelphia. Police officers used it to describe the chaos and crowds of shoppers and traffic that descended on the city after Thanksgiving to start their Christmas shopping.
Later, in the 1980s, the term took on a positive connotation: it was the time of year when finances went from being ‘in the red’ (losses) to ‘in the black’ (profits) thanks to high sales volumes.
Nowadays, the largest multinationals hold ‘sales’ on the last weekend of November, once again affecting small local businesses. As a result, the Elorrio Traders’ Association has created the slogan ‘Santa Closed’ with the aim of encouraging people to shop in small local businesses rather than in these large establishments. If we do not want small businesses and their essence to disappear, it is up to us, the citizens, to do our bit by promoting what keeps our town alive.
Antzeko Artikuluak
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